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Barbara Hoffman
President,
Rose Moving & Storage

“WBE supplier partners have helped us save money and provide better experiences to our employees and customers.”


  • Founded: 1983
  • Year WBE took Ownership (if not founder): 2013
  • Headquartered: Belleville, Michigan
  • About: For over 50 years, Rose Moving & Storage has helped families relocate all over America. Our success lies in our employees’ abilities to reliably meet all our customers’ needs. As part of the Allied Van Lines Network, we serve nearly 750 clients worldwide. Half of our clientele are Fortune 500s companies. We offer customizable solutions with state-of-the art technology to fit any move. We also provide office and industrial moving, office furniture installation, warehousing, asset management and reupholstering. No matter the assignment, we make sure our customers’ relocation or project goes smoothly.
  • Website: www.rosemoving.com
  • Social Media: Facebook

Q: When and how was your business started? OR If you did not start your business, how and when did you come into ownership of your company?

Rose Moving & Storage has been in business since 1963. My father purchased it in 1994 to grow his business, which until then focused solely on office furniture installation. The moving business was a great addition and provided us an avenue for growth outside of the Michigan market.

I spent my early career gaining experience in the office furniture industry. Many of our clients I worked with then, I still support to this day. I became a second-generation owner of Rose Moving & Storage in 2013.

Q: How has your company grown and changed since becoming WBENC-Certified? What has been the greatest benefit of certification for you and your company?

A great benefit of this certification has been the relationships we have developed within this diverse community.  A mentor of mine used to tell me repeatedly, “relationships sell furniture.” These words stuck with me and since receiving our WBENC-Certification, I’ve found they still ring true.

While having these relationships does not guarantee new business, it has helped us use our time more effectively. Now that we have someone to coach us as we pursue a company’s business, we can get to the point more quickly so we know if there is an opportunity worth pursuing.

Q: How did you learn about WBENC-Certification?

When a few of our current and prospective clients found out we are woman-owned, they asked if we were WBENC-Certified.  We weren’t, and after being asked a few times, we decided to look into it and ultimately decided to apply. We are now very glad to be part of the WBENC community.

Q: What guiding words would you like to share with a newly certified WBE who is looking to get involved in the WBENC community?

It might feel overwhelming at first to figure out how to plug in, but give it time. The Great Lakes Women’s Business Council does a great job of putting on smaller, more intimate events in addition to the larger ones. Attending these events helped me get to know people in a smaller setting so the larger events didn’t seem so overwhelming. They also helped me connect with women with more experience leveraging their certifications that were happy to share their experiences and advice.

Q: If you partnered with other WBENC-Certified WBEs in the past on contracts or utilized other WBEs as suppliers, what has been the benefit? Why do you feel it is important to work with other WBEs in the WBENC network?

We have used many WBEs as suppliers since becoming certified. It is important to me to support other women in business but the real benefit to Rose Moving & Storage has been the business results we’ve seen from partnering with great companies. Our WBE supplier partners have helped us save money and provide better experiences to our employees and customers.

Q: What should a First Time Attendee know about the conference before they arrive?

Register by the Early Bird deadline of April 4, 2018. I didn’t my first year and missed out on the opportunity to have 1:1 MatchMaker Meetings. I won’t make that mistake again!