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April Diez
Vice Chair,
The Diez Group

“We are a family business, and like any good family, we take care of our community and those in it.”

  • Founded: 1973
  • Year WBE took Ownership (if not founder): 2014
  • Headquartered: Dearborn, Michigan
  • About: The Diez Group are Hispanic MBE & WBENC-Certified Companies, in business over 40 years.  We’re an Aluminum and Steel Sales, Service and Logistics Center specializing in Precision Level Blanking (Exposed, Unexposed, Scallop, Straight and Configured), Cut to Length Lines produce Trapezoids, Three-Sided Chevron and Rectangles, Laser Welding Systems, Precision Slitting Lines, Wash, Oil, Milling, Warehousing capable of handling coils up to 96" OD and 75,000 LBS.  We have 10 facilities- approx. two million sq. feet strategically in 6 states.
  • Website:

Q: When and how was your business started? OR If you did not start your business, how and when did you come into ownership of your company?

I am proudly a second generation Hispanic business owner. The Diez Group was founded in 1973 by my father, Geraldo Diez. I have been the Vice Chair since 2000; and we have been transitioning the Diez Group since 2005. It was a natural transition. My sister, brothers and I were raised in the company, each working for it since we were about 14 years old. We purchased Delaco Integrated Terminals (DIT) from my father in 2014 and started another business DKP Indiana in 2015.

Q: How has your company grown and changed since becoming WBENC-Certified? What has been the greatest benefit of certification for you and your company?

There are a lot of networking events through WBENC. They create opportunities to meet the right people and possibly get that contract. Great Lakes Women’s Business Council also follows up and tracks your progress from the events. When you succeed, they succeed. Of course it is great to have the WBE classification for our customers that are looking for that spend along with our Hispanic certification.

Q: What values have led to and continue to support your business acumen? Share your business philosophy and its influence on your success.

My parents will always be our best mentors, I would take for granted my father “just knowing” what to do. Now, I have to know what to do. I have to work hard daily, understand our costs/overhead, our capabilities. I need to know our customers. It is extremely important to keep good relationships with our financial institutions. It is also very important to my family and me to treat everyone that works with us respectfully. It is a family, and like any good family, we take care of our community and those in it.

Q: What are some of the bigger challenges and barriers you’ve faced as a business owner? How have you overcome them?

The most significant challenge was our customers migrating to another commodity, in our case aluminum. We educated ourselves. Our facilities have gone through major modifications for us to stay relevant with their changing requirements. We had, and will continue to have future expansions. 

Q: How did you learn about WBENC-Certification?

A very classy and smart lady, V. Diane Freeman first mentioned WBENC certification to me. She said if there was ever an organization that rolled up their sleeves and accomplished something, it was this women’s group. I wasn’t in the position to move on it at that time, but the message stuck with me. Later, it was Carla Preston’s conversation that had me looking into WBENC certification. Another terrific lady!

Q: What guiding words would you like to share with a newly certified WBE who is looking to get involved in the WBENC community?

Jump in with both feet! Attend the events and network. You will meet a lot of good, intelligent, people with similar goals. WBENC’s support is incredible. They have, or know, experts in virtually every arena they can call on to guide you. You won’t regret it!