Choice Competition

12:45 P.M. – 2:45 P.M. | Hall B

WBENC is pleased to announce the inaugural PepsiCo Choice Competition, a Shark Tank-like pitch competition which will take place live on stage during the Finale Luncheon on Thursday, June 21. The competition is designed to spotlight innovative entrepreneurs with a compelling story whose solutions/products impact environmental sustainability, wellness & nutrition, or economic development.

Applications were open to all WBENC-Certified WBEs, and three finalists were ultimately selected to give their best three-minute presentation on their company, product or innovation with the purpose of gaining valuable feedback from an expert panel of judges. 

The winner will receive $15,000 as a cash prize to be used towards the improvement of her business, as well as three to five mentoring sessions with PepsiCo executives.


Meet the Judges

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Christy Jacoby, Senior Vice President & CFO, Global Procurement, PepsiCo.

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Justin Nelson, Co-Founder & President, National LGBT Chamber of Commerce (NGLCC)


Patricia Rodriguez-Christian, President & CEO of CRC Group, Inc. and Chair of the WBENC Women’s Enterprise Forum


Meet the Finalists

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Pamela Isom, ICE Safety Solutions – Virtual Reality CPR Training

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Jacqueline Darna, Darna & Company – NoMoNausea Band


Jan Long, The Mr. Canary Company – Mr. Canary Bird Feeders


Ready to learn more about these innovative WBEs? Stay tuned for video profiles which will be screened at the Cobo Center and shared on WBENC social media. Make sure you follow us on Facebook, Twitter and Instagram for the latest updates!

You can also meet the finalists in person at the Business Fair! Stop by booth #431 anytime on Wednesday between 10 AM - 5 PM to talk to each finalist and learn more about their businesses. 

Many thanks to our pitch coaches Nina Vaca of Pinnacle Group, Michael Robinson of IBM, and Pamela Williamson of WBEC-West, for helping these WBEs prepare for the competition!