Robin Richter
President & CEO
Wearable Imaging, Inc.

  • Founded: 1992
  • WBENC-Certified: 2007
  • Headquartered: Trabuco Canyon, CA
  • About: Wearable Imaging’s focus is to elevate your brand and get your business noticed. They start with a deep dive promotional marketing plan, customized to fit the unique personality and mission of your business. Next they create cutting-edge, branded promotional products so you can be seen as an authority in the marketplace. Wearable Imaging offers overseas sourcing for rare finds with extremely competitive pricing. With 24 years of experience in the business, they stand behind their expertise. Wearable Imaging guarantees on time delivery or your order is free.
  • Website: www.wearableimaging.com
  • Social Media: Twitter, Facebook, YouTube, Instagram, LinkedIn, Pinterest

"It’s important to know that business is all about relationships and building trust. It takes time; you need to be patient and it will pay off in the long run."   

Q: How has your company grown and changed since its inception and since being certified?

Our company has quadrupled in size since its inception. There has been enormous growth since becoming certified, not only from a business standpoint but also personally. We are currently working with our dream clients, such as Southern California Edison and San Diego Gas and Electric. We are also in the negotiation phase with several other corporations. Wearable Imaging’s client base includes many fellow WBE’s who constitute well over 50% of our total sales. I believe this is only the tipping point for the company. I have learned through my experience that you need to show up, get involved and the rest will fall into place.

Q: What advice do you have for a WBE attending their first Conference?

Plan ahead! Pick five Corporate Members and WBE’s you want to meet with and do your homework! If you are sourcing a service or product, find a fellow WBE who provides that service, so you can keep it in the WBE family.  

It is also important to get your flights and hotel rooms booked immediately when travelling for business! Plan to connect with someone you know when you arrive at the conference and don’t stay in your room. Get out and network as much as you can. If your big break doesn’t come from the first person you meet, it may come from someone else they introduce you too.

Last but not least, follow up with potential clients. Wait at least a week to let them catch up with work, then send an email or follow-up phone call. Relationships are crucial to building trust. It might take some time, but if you are patient, it will pay off in the long run.

Q: What advice do you have for a new entrepreneur?

If you decide you want to take the path of entrepreneurship, you have to stay motivated. Remember, success is when opportunity meets preparation. Business is a living, breathing process and if you’re looking for quick results or easy answers, this path may not be for you. The results take time to nurture, but as long as you stay committed, focused and hard-working, nothing can stop you.