Susan Munro
Host Committee Co-Chair
President

Hybrid Collective

  • Founded: 2009
  • WBENC-Certified: 2012
  • Headquartered: Los Angeles, CA
  • About: Hybrid is a multicultural marketing and branded content creative studio. Hybrid offers creative/marketing strategy development, live action production, and postproduction for General, Asian, Hispanic, African American and LGBT Markets.
  • Website: www.hybridcollective.tv
  • Social Media: TwitterFacebookYoutubeInstagramLinkedIn

"At Hybrid we are a small company but a mighty one! We are nimble so that we can shift in the fast-moving digital world to not only offer our clients what they need now, but what they could need in the future."

Q: What do you find is the most valuable aspect of attending the National Conference?

The great thing about NCBF is there are so many valuable aspects. The greatest is building relationships in various directions. You have an opportunity to build relationships with the Corporate Members and with other WBEs. You are able to gain insights on how to better your business from all the amazing seminars. It is truly the best money spent to help grow your business.

Q: Why are you excited about being a chair of the Host Committee?

I am really looking forward to working with the other women owned business on the Host Committee and getting to know them better. I think the Host Committee is a perfect example of how women can work together to create and achieve great things.

Q: What advice do you have for a new entrepreneur?

Recently at a WBEC-West seminar I learned about the 3 P’: Passion, Perseverance and Patience. This would be my advice to a new entrepreneur. You need passion to work the crazy hours that you sometimes have to, perseverance when the road is not laid out for you and patience to know that hard work doesn’t have instant gratifications.

Q: What guiding words would you like to share with a newly certified WBE who is looking to get involved in the WBENC community?

The guiding words that I would like to share with newly certified WBEs is that you have to look at your certification like a gym membership: You only get out of it what you put into it. I learned this from Candace Waterman and practice it every day. Also, a new WBE should look at what opportunities there are with other WBEs as there are more opportunities than just trying to reach corporations.