Get all your questions answered by our experts on branding, digital marketing, and some of the most important brand marketing tools.
Presented by Unilever
Today's digital tools give all businesses unprecedented access to engage with consumers. The goal of this session is to give entrepreneurs a peak behind the curtain at how Unilever is leveraging digital tools and social media platforms to engage our consumers and grow our brands, both large and small.
Presented by Disney Institute
The ability to tell a story can help women leaders and allies create inspiring communications that can propel a team. In this session, discover Disney Institute concepts for developing a communication strategy through storytelling that captures the attention of your employees and clients as well.
Presented by Pfizer
Effective advertising campaigns have the ability to cut through the noise to reach their target audiences in compelling and memorable ways. Tatyana Tsinberg, Vice President of Core Brands at Pfizer, will walk us through some of Pfizer’s most memorable and impactful ad campaigns and share her key takeaways on understanding your audience, building messaging that resonates, and why calculated risk taking is core to great marketing.
Presented by Keisha Mabry
Building a brand is no easy feat. From defining who you are to executing on that vision, personal and business brand building is an investment in time and resources. In this session, branding and storytelling guru Keisha Mabry will show you 10 creative brand building techniques that cut cost, not quality.