Brand Builder

Transforming Brands with Disruptive Marketing

Transforming Brands with Disruptive Marketing

Presented by Pfizer

Effective advertising campaigns have the ability to cut through the noise to reach their target audiences in compelling and memorable ways. Tatyana Tsinberg, Vice President of Core Brands at Pfizer, will walk us through some of Pfizer’s most memorable and impactful ad campaigns and share her key takeaways on understanding your audience, building messaging that resonates, and why calculated risk taking is core to great marketing.