Digital & Social Media Engagement Strategy

Digital & Social Media Engagement Strategy

Tuesday, June 25
9:55 AM - 10:35 AM
3:25 PM - 4:05 PM

Presented by Unilever

Today's digital tools give all businesses unprecedented access to engage with consumers.  The goal of this session is to give entrepreneurs a peak behind the curtain at how Unilever is leveraging digital tools and social media platforms to engage our consumers and grow our brands, both large and small.

Back to Brand Builder Circuit


Abena Asare, Digital Hub Lead for Beauty & Personal Care, Unilever


Abena Asare brings brands to life and has crafted digital strategies across some of the most well-known brands in the beauty and personal care space. Abena, a graduate from Yale University with an MBA from Harvard Business School, has spent the last 6 years working at Unilever managing various brands and currently leads the Digital Innovation Hub across Unilever’s Beauty and Personal Care portfolio including brands like Dove, Axe, Suave, Degree and TRESemmé. Prior to joining Unilever, Abena spent 5 years in the Automotive industry at Ford Motor Company. Abena has spent her career driving innovation and discovering how to bring ideas to life for household companies and major brands.