Digital & Social Media Engagement Strategy
Tuesday, June 25
9:55 AM - 10:35 AM
3:25 PM - 4:05 PM
Presented by Unilever
Today's digital tools give all businesses unprecedented access to engage with consumers. The goal of this session is to give entrepreneurs a peak behind the curtain at how Unilever is leveraging digital tools and social media platforms to engage our consumers and grow our brands, both large and small.
Abena Asare, Digital Hub Lead for Beauty & Personal Care, Unilever
Abena Asare brings brands to life and has crafted digital strategies across some of the most well-known brands in the beauty and personal care space. Abena, a graduate from Yale University with an MBA from Harvard Business School, has spent the last 6 years working at Unilever managing various brands and currently leads the Digital Innovation Hub across Unilever’s Beauty and Personal Care portfolio including brands like Dove, Axe, Suave, Degree and TRESemmé. Prior to joining Unilever, Abena spent 5 years in the Automotive industry at Ford Motor Company. Abena has spent her career driving innovation and discovering how to bring ideas to life for household companies and major brands.