Export 101: The Accidental Exporter (For the Global Business Novice)

Export 101: The Accidental Exporter (For the Global Business Novice)

Tuesday, June 25
9 AM - 9:40 AM
9:55 AM - 10:35 AM
2:30 PM - 3:10 PM

Thursday, June 27
10:30 AM - 11:10 AM
11:25 AM - 12:05 PM

Presented by UPS

Global customers want to buy U.S. goods, but how does exporting work? Learn how to minimize risk and avoid pitfalls for international orders. Our experts will teach simple steps to ensure you and your customers have a positive experience. It turns out, exporting is not as hard as you think. 

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Brendan Lease is an accomplished marketing and finance professional with extensive experience working for large multi-national companies such as Alcoa, ING, and UPS.  Currently a Senior Marketing Manager on the UPS North America Export team, Brendan focuses on building and executing strategies which help US-based customers realize the opportunities available to them for international expansion.  Brendan has a passion for connecting with customers across channels and building innovative solutions to support their needs, and loves the unique challenges and opportunities that international business presents.  He has an undergraduate degree in finance, and an MBA in marketing and finance with a focus on international business.


Jolanta Coffey is currently a Senior International Trade Specialist with the U.S. Department of Commerce - U.S. Commercial Service in Baltimore, MD.  Her specific portfolio includes Environmental Technologies, Manufacturing, and Machinery industries; and is responsible for promoting U.S. exports and protecting American business interests abroad.  Jolanta is a core member of the US Commercial Service’s Global Environmental, and Travel and Tourism teams.  Prior to joining the U.S. Commercial Service, Jolanta worked in DOC, International Trade Administration, Office of Travel and Tourism Industries as a Program Analyst for the tourism industry. She was responsible for managing several statistical databases that tracked U.S. and foreign visitors travel, spending and tourism profiles into the US.  Previously, she worked at the U.S. Census Bureau since 1999 when she entered U.S. Government service.  She was a Survey Statistician for special projects in research and development that was guided under the National Science Foundation programs.


Emily Pugatchenko is an international marketing expert with the UPS North America Export team who supports U.S. businesses to expand globally. Emily loves to leverage analytical and customer insights to design strategies and execute programs to improve the experience for U.S. exporters. She is an avid promoter of women in business who has worked to empower female entrepreneurs in emerging markets and has led women’s development initiatives in corporate America. She has an MBA in marketing and an undergraduate degree in International Politics.