Purpose Driven Brands & Businesses
Tuesday, June 25
9 AM - 9:40 AM
2:30 PM - 3:10 PM
Presented by Unilever
Businesses can drive societal change by being a force for good. Today’s customers expect brands to stand for something beyond their bottom line. Learn how Unilever has made purpose a core driver of growth and differentiation for their brands.
Sonali Doshi, Global Brand Manager – The Right To Shower, Unilever
A graduate from the University of Michigan Ross School of Business, Sonali Doshi has been working in brand management at Unilever for 8 years across a variety of functions, brands and countries. She started her career creating candy-inspired novelty ice creams, then selling iced Lipton tea, and then to work across the women’s deodorant business where she launched the innovative aerosol dry sprays. Seeking international experience, Sonali shifted to Hindustan Unilever in India to join the global Dove skin cleansing team, where she built a market development model to grow body wash in D&E markets. Upon her return to the states, Sonali took an opportunity to dive into Unilever’s Sustainable Living Plan through managing the corporate Unilever brand and sustainability initiatives across categories. Since then, she’s continued to push the sustainability and purpose agenda forward by crafting a new social enterprise within Unilever: The Right To Shower