The WBENC Business Lab is an interactive learning experience for women business owners and business professionals.

At the National Conference & Business Fair, the Business Lab will feature a series of experiential learning circuits focused on topics of critical importance to business owners and career professionals. (See circuits and descriptions below.)

Within each lab circuit, you will be able to participate in up to three components designed to leave you with actionable insights to help your business and career:

  • Learn. Quick, interactive seminars with subject matter experts. These sessions will last 40 minutes and many will repeat throughout the course of the event so you have multiple chances to attend.

  • Coach. Group and one-on-one coaching sessions. Coaching will be available in several circuits throughout the course of the Business Lab.

  • Do. Guided hands-on learning activations. Put your learnings to the test and leave with something tangible to improve your business or solve a business challenge. These activations are generally available at any time during the Business Lab open hours.

WBENC Business Lab brought to you by:

How to Participate

The Business Lab is open to all registered attendees, except for Wednesday Only Day Pass holders.

Business Lab Hours:

Tuesday, June 25, 2019
9:00 - 11:30 AM & 2:30 - 5:00 PM

Thursday, June 27, 2019
10:30 AM - 1 PM

Business Lab Circuits

WBENC is proud to offer the following Business Lab circuits at the 2019 National Conference & Business Fair.


Strategic Planning

To be successful, every business needs to set priorities, focus resources, strengthen operations, and adjust the organization's direction in response to a changing environment. The Strategic Planning Circuit will provide tools and resources to help you articulate where your organization is going, define the actions needed to make progress, learn about potential risks, and gain insights into leveraging technology.   



WBENC Certification

Certification is an invaluable business tool for women-owned businesses, but it’s just a starting point. Learn how you can maximize your WBENC Certification to achieve the most benefit for your business and bottom line. The WBENC Certification Circuit will cover the ins and outs of the WBENC network and feature insights from Regional Partner Organization leaders in certification, business matchmaking, and more.



Access to Capital

Securing capital to grow and scale a business is one of the biggest challenges facing women entrepreneurs. In the Access to Capital Circuit, we will explore this issue and offer practical information to help secure funding, credit and investment.



Elevate Your Pitch

Whether pitching your product or service to a potential client or bumping into a new face at a networking event, being prepared with an effective and situation-appropriate pitch can be the key to your overall success. The Elevate Your Pitch Circuit will dive into the most common types of pitches and provide on-the-spot coaching on developing the right pitch for each situation.



Brand Builder

Your brand is one of your most strategic assets. Who you are – and how you are perceived by others – can be just as important as what you do. The Brand Builder Circuit will help you build and enhance your brand to help you connect with clients and customers, stand apart from your competition, and derive true business value.



Design Thinking

Design thinking is a process for creative problem solving. From start-ups to experienced business professionals, the Design Thinking Circuit will help you look at your core business challenge from a fresh perspective and will provide you with resources to drive innovation and creativity within your team and business.


Global (1).png


Ready to go global or already doing business globally? In the Global Circuit, novices learn the ins and outs of what it means to take your business worldwide, including exporting, packaging and shipping, trade law and more. For the experienced exporter, learn about market entry strategies, identify target markets and better understand export compliance.




The Small Business Administration’s programs help small businesses win federal contracts and works to make sure small businesses get at least 23 percent of all federal contracting dollars, creating a wealth of opportunities for women-owned businesses.  The Government Circuit shares meaningful resources and helpful tips for using your voice, getting prepared to do business with the government, leveraging what you know, and partnering to take advantage of more opportunities.   


Wellness Lab


For business owners and busy professionals, practicing self-care is a critical element of staying mentally and physically healthy, productive and happy. The Wellness Lab will provide resources and experiences focused on preventative care and stress relief.


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Business Lab in Action