Command Marketing Innovations
“Be patient and persevere! Many engagements take long periods of time and it is imperative to look at the long view and not get discouraged.”
About Command Marketing Innovations
Command Marketing Innovations (CMI) specializes in strategic marketing and fulfillment services. CMI provides data management, direct mail, inventory management, product fulfillment, and strategic omni-channel solutions to clients in the healthcare, pharmaceutical, financial services, and consumer products industries. We differentiate ourselves with the breadth of services we offer and the innovative approaches to solving our clients’ acquisition, retention, and compliance-based communications. Our combination of technology, support services, and production capabilities is unique and valued among our clients.
Headquartered: Garfield, New Jersey
Company Website: www.commandmarketinginnovations.com
When and how was your business started?
Prior to having my children, I was a practicing labor and employment lawyer outside of Philadelphia. However, after having my kids, my husband and I decided that it was best for me to stay home since he was in his surgical residency. Now that my children are in high school, I was desperate to get back to work but I was adamant that I wanted to be my own boss. Since my family has always been in printing -- dating back to my grandfather -- it just seemed natural that I would start a business within the printing realm. Hence, the creation of Command Marketing Innovations.
How has being a WBENC-Certified WBE helped your business?
Because I am WBENC-Certified, there have been times where I have been given the opportunity to present to corporations and compete with much larger companies. While my certification does not guarantee I am awarded jobs, it certainly allows me to be part of the process.
What advice would you share with a newly certified WBE looking to make the most out of her certification?
I think it is imperative to take advantage of every WBENC and WPEO event possible. The events are perfect opportunities to network and meet corporate sponsors as well as other WBEs. Smaller events, such as brown bag lunches, truly allow you to connect with diversity specialists who are incredibly dedicated to helping open doors. Corporate diversity representatives work tirelessly to advocate on our behalf. Similarly, the WPEO and WBENC staff are unparalleled in their commitment and are a great source to seek out for advice.
What’s the best piece of career advice you’ve ever received?
To be patient and persevere! I admit the patience element is very difficult for me. I tend to get very excited about new opportunities and want to move full steam ahead. However, I have learned the hard way that many engagements take long periods of time and it is imperative to look at the long view and not get discouraged.
What do you do to prepare for the National Conference & Business Fair?
I like to go into the conference as prepared as possible. To that end, I like to review which corporations are sending representatives and then reach out to some potential new contacts and also reconnect with already existing contacts. I like to know who is planning on coming so I can make a special effort to find them at the conference.
What is your strategy for how you approach the Business Fair?
Typically my team and I review what corporations are attendees and each of us will try to focus on making a meaningful connection with three to four corporations. The Business Fair is somewhat overwhelming; however, I feel it is the best place to talk “business.” Many of the corporate representatives get bombarded throughout the conference with people trying to hand them business cards and I think it gets overwhelming. At the Business Fair, I believe they are more focused on looking for potential business partners.
What tips do you have for WBEs to get the most out of their time at the National Conference & Business Fair
Attend as many of the events as possible and be engaging. You never know who you are sitting next to at lunch or riding the elevator with -- it may just be that corporate sponsor you were hoping to meet. I think it’s best to look at the conference as a potential to make connections and hope for business opportunities to follow at a later date. And most importantly, ENJOY! I have made some truly lasting friendships at these events -- even where no business opportunity exists.
What should a every first-time attendee know about the conference before they arrive?
My advice to any first-time attendee would be to attend the presentation at the beginning of the conference that helps you navigate the Forum. Download the WBENC app - it is very helpful. And take advantage of all the wonderful advice given in the breakout sessions. For example, I have redesigned my business cards based on wonderful ideas presented at the sessions. Most importantly, wear comfortable shoes!