Women Owned Opportunities

Women Owned is an initiative from the Women’s Business Enterprise National Council (WBENC) and WEConnect International to create a movement of support for Women Owned businesses. We support female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned. Learn more about the Women Owned initiative at womenownedlogo.com.

At the 2020 WBENC National Conference & Business Fair, there are multiple opportunities for women-owned businesses with consumer products to network with fellow entrepreneurs, meet potential buyers, showcase and sell their products, and learn how to navigate the dynamic world of retail.



Women Owned in Retail,
brought to you by Target

Women Owned in Retail, brought to you by Target, is an outreach and development program for women-owned businesses with consumer goods. Women-owned businesses provide an incredible range of products across the marketplace. This program is designed to help these businesses scale and thrive in a competitive retail environment through targeted educational programming, development opportunities and resources, and networking.

Sign up here for updates and be the first to know when registration opens!



Women Owned Pavilion

The Women Owned Pavilion is a centralized area of the Business Fair for WBE exhibitors with consumer goods, anchored by the Women Owned Booth, featuring samples and giveaways, as well as special opportunities for WBEs to get in front of buyers in retail and other related industries.

Ready to invest in your growth? Exhibiting at the Business Fair will give your business and product the most exposure. Booth space in the Women Owned Pavilion is limited and at the discretion of WBENC. Learn more about exhibitor packages and benefits here. If you are interested in a booth in the Women Owned Pavilion, purchase your booth here and then submit this interest form. 


Women Owned Pop-Up Shop,
brought to you by Lowe’s

The Women Owned Pop-Up Shop, brought to you by Lowe’s, is an exclusive opportunity for WBENC-Certified WBEs with consumer products to display and sell to more than 4,700 event attendees, including fellow women entrepreneurs, corporate procurement representatives, diversity and inclusion experts, and other supporters.

Interested in selling your products? Applications are due by April 3, 2020. Learn more and apply. 




Women Owned Booth

The Women Owned Booth marks the entrance to the Women Owned Pavilion and will feature product demo and sample stations, as well as a large display of Women Owned products. We welcome WBENC-Certified WBEs to participate by contributing products for display, conducting tastings, and/or providing giveaway samples.

To participate, you must be a WBENC-Certified WBE in good standing and purchase a full conference registration. If you are interested in showcasing your product, submit this interest form. 


Read about the Women Owned initiative and some frequently asked questions for more information about how you can get involved. For all other questions, please email womenowned@wbenc.org